The upcoming Avengers movie has inspired a line of men's fragrances. You can smell like a superhero! Who needs Axe when you can smell like Captain America? Old Spice isn't as old as the Norse God, Thor!
But then there's also Hulk cologne. I've never thought of a superhero who looks like this:
To be something I'd want to smell like. I haven't had a sample, but I imagine eau de Hulk being a mixture of dirty hair, bacon and unrepented rage. In other words, the same scent as "roommate".